Customized textile machinery, going out of the world in small batches

Yesterday afternoon, in Qixian Town, Keqiao District, Shaoxing Textile Machinery Group Co., Ltd. finalized an order with an Indian customer. "We have ordered 8 extra wide linen knitting machines that have just been successfully trial manufactured." Xie Ruyan, chairman of the company, told the reporter.
"I have traveled a lot around the world, but finally I found the" Yuefeng "." Mr. Tikalu, an Indian customer, commented that the "Yuefeng" knitting machine was "flexible and easy to use", with a performance comparable to that of a machine worth several hundred thousand yuan.
"Yuefeng" is the brand of Textile Machinery Group. Last year, the textile machinery with the nameplate of "Yuefeng" was sold to nearly ten countries, including India and Vietnam. What is different from the past is that there are only four or five sets in a single small batch, and the maximum is only fifty or sixty sets. "Although the list is small, the requirements are not low." Xie Ruyan said that for every 30 textile machines exported, there is one new product.
This was unthinkable before. "More than ten years ago, what we developed, what customers bought. One model can sell hundreds of units." Lao Yang, an engineer of the Textile Machinery Group, said that now we have completely changed the size. What people want, what we build. "The number of new products developed last year is equal to that of the past decade."
In fact, this change is related to the change of the customer base of the textile machinery group. Influenced by the capacity transfer of China's textile industry, the textile machinery market of Southeast Asian countries has shown a rapid growth trend in recent years. "But the demand for products varies from country to country." Lao Yang said that it should be customized according to the "code" provided by customers, just like a tailor.
After more than 30 years of spinning machines, "Yuefeng" products cover all levels of low, medium and high, and "customization" is not difficult for them. However, in the second half of last year, when Bangladeshi customers took out a stack of palm sized hemp fiber weaving samples, the engineers of Textile Machinery Group were still "dumbfounded". They saw these samples for the first time in decades.
Many years ago, the textile machinery group also developed a hemp fiber knitting machine, but it is used to weave sacks for rice, simple and extensive. However, what is presented in front of us are thick, thin, square, diamond... fine and unique. According to the customer, these fabrics are used for carpets, lady bags and various handicrafts.
"This is the trend of fabric development, green and environment-friendly." Xie Ruyan saw the big market behind hemp fiber and said, "No matter how difficult it is, it will be." Different from ordinary yarns, hemp fiber is thick and hard, which is a great test for spinning machine parts. Another requirement of the customer is "weaving 500 meters at a time" That is 500 meters of continuous weaving. "How light is wound is a big problem."
In the trial production workshop of Shaoxing Textile Machinery Research Institute, the reporter saw that a hemp fiber knitting machine was being debugged. "Move the reel out for tens of centimeters, and redesign all transmission devices." The engineer told the reporter that just this small change has made a big brain.
The new machine is still being debugged, and Indian customers come to us and put forward new requirements, "extra wide type, 4 meters long." The Indian customer confessed that he had been searching around the world before and could not find it. "If you want extra wide sign, you want to improve efficiency." Yesterday, we learned that the prototype was successfully trial manufactured, and the Indian customer immediately placed an order. Bangladesh plans to order 60 sets.
One country, one habit. Different from Indian customers who want "extra wide size", Vietnamese customers customize towel knitting machines with different widths, and also propose that "the degree of automation should adapt to the level of workers." In order to develop targeted products, the Textile Machinery Group specially sends engineers in Vietnam to understand the operating habits of local workers and develop high performance products for door-to-door customers. Last year, only Vietnam market "Yuefeng" towel machine sold nearly 100 sets.
Customized service "digs" out of the big market. Last year, the textile machinery group exported nearly 900 knitting machines, up 50% year on year. "The profit margin is several percentage points higher than that of traditional knitting machines." Xie Ruyan revealed that exports will continue to grow at a high speed this year.